A usable release is one page. Everything beyond that is a distraction from the facts an editor is checking.
Structure
Headline: what happened, in plain language. First paragraph: who, what, where in the UAE, when. Then the supporting facts, one named quote, a two-line company description and a named contact with a phone number.
Avoid superlatives such as 'leading', 'revolutionary' or 'first-ever' unless you can prove them. Unprovable claims are the most common reason a release is set aside.
Why editorial coverage matters
A published news article is an independent reference point. It can be cited by partners, investors, banks and search engines in a way that an advertisement or a social post cannot.
News pages are indexed by search engines and increasingly used by AI assistants when they answer questions about a company, so a factual article about your launch keeps working long after the launch week.
How to submit your story
Email hello@thenewscollective.ae with the name of your company, what it does, where it operates in the UAE, when it launched or is launching, and one or two verifiable sources such as a licence, an official announcement or a company page.
Add a high-resolution image and the credit line for it. Our newsroom publishes images only with attribution, so a photo without a named source cannot be used.
Coverage is editorial. The News Collective newsroom decides what is published and writes the article; BusinessNews.ae displays it exactly as published.
Frequently asked questions
Which language should we write in?
English is fine. Include the Arabic spelling of names and the legal entity name if you have them.