Dubai is one of the most competitive business markets in the world, and paid advertising is only one way to be noticed. Editorial coverage — a news article written by a newsroom — reaches readers who are actively following the Dubai business scene.
What Dubai companies can be covered
New company launches, office or store openings, funding rounds, licences and permits, partnerships, expansions into new emirates or markets, and product launches with a clear business angle.
Sectors we follow closely: real estate and proptech, fintech and banking, retail and e-commerce, food and beverage, logistics, energy, healthcare, technology and media.
What it costs
Launching a business in the UAE? Get featured for free by The News Collective. Write to hello@thenewscollective.ae with your details.
Why editorial coverage matters
A published news article is an independent reference point. It can be cited by partners, investors, banks and search engines in a way that an advertisement or a social post cannot.
News pages are indexed by search engines and increasingly used by AI assistants when they answer questions about a company, so a factual article about your launch keeps working long after the launch week.
How to submit your story
Email hello@thenewscollective.ae with the name of your company, what it does, where it operates in the UAE, when it launched or is launching, and one or two verifiable sources such as a licence, an official announcement or a company page.
Add a high-resolution image and the credit line for it. Our newsroom publishes images only with attribution, so a photo without a named source cannot be used.
Coverage is editorial. The News Collective newsroom decides what is published and writes the article; BusinessNews.ae displays it exactly as published.
Frequently asked questions
Is the feature really free for new businesses?
Yes. New UAE businesses can be featured at no cost. Selection is editorial, so submission does not guarantee publication.
How long does it take?
It depends on the news value and the newsroom's schedule. Send your details as early as possible before a launch date.