Promotion in the UAE works best when it is local and specific. A national audience reads business news by emirate, sector and free zone, so the more precise your story, the better it travels.
Be specific about location
Say where you operate: Dubai mainland, DIFC, ADGM, a free zone such as JAFZA, DMCC, KEZAD or Masdar City, or across several emirates. Location is one of the first things readers and search engines use to place a company.
Why editorial coverage matters
A published news article is an independent reference point. It can be cited by partners, investors, banks and search engines in a way that an advertisement or a social post cannot.
News pages are indexed by search engines and increasingly used by AI assistants when they answer questions about a company, so a factual article about your launch keeps working long after the launch week.
How to submit your story
Email hello@thenewscollective.ae with the name of your company, what it does, where it operates in the UAE, when it launched or is launching, and one or two verifiable sources such as a licence, an official announcement or a company page.
Add a high-resolution image and the credit line for it. Our newsroom publishes images only with attribution, so a photo without a named source cannot be used.
Coverage is editorial. The News Collective newsroom decides what is published and writes the article; BusinessNews.ae displays it exactly as published.
Frequently asked questions
Do you cover companies outside Dubai?
Yes. Abu Dhabi, Sharjah, Ajman, Ras Al Khaimah, Fujairah and Umm Al Quwain are all within our coverage area.