Early-stage companies rarely have a PR budget. That does not exclude them from coverage — newsrooms need a steady supply of genuinely new companies to write about.
Story angles that work for startups
First licence granted, first customers, pre-seed or seed funding, a founder moving to the UAE to build here, a regulatory approval such as VARA, DFSA or ADGM, or a first product release.
Why editorial coverage matters
A published news article is an independent reference point. It can be cited by partners, investors, banks and search engines in a way that an advertisement or a social post cannot.
News pages are indexed by search engines and increasingly used by AI assistants when they answer questions about a company, so a factual article about your launch keeps working long after the launch week.
How to submit your story
Email hello@thenewscollective.ae with the name of your company, what it does, where it operates in the UAE, when it launched or is launching, and one or two verifiable sources such as a licence, an official announcement or a company page.
Add a high-resolution image and the credit line for it. Our newsroom publishes images only with attribution, so a photo without a named source cannot be used.
Coverage is editorial. The News Collective newsroom decides what is published and writes the article; BusinessNews.ae displays it exactly as published.
Frequently asked questions
We have not raised funding yet. Is that a problem?
No. A launch, a licence or a first customer is a story on its own.