Chanel CEO Leena Nair said the brand will continue to invest in China despite a slowdown in luxury demand, according to The Business of Fashion.
Nair pointed to Chanel’s recent renovation of its Plaza 66 boutique in Shanghai as evidence of that commitment. She described China as a market where clients understand “sophistication” and “refinement,” according to the report.
The comments underline Chanel’s continued focus on one of the most closely watched luxury markets for global retail groups, including companies in the Gulf that track demand trends across Asia.
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