Dubai brands often have to sell things before they exist: a tower before it is built, an event before it opens, a car before it reaches the showroom. That is the problem VSNRY Motion (vsnry-motion.com) has set out to solve. The AI cinematic production studio is based at the DIFC Innovation Hub and was founded in 2026. It makes commercials, brand films, music videos, real estate launch films and event teasers with generative video.
Registered as VSNRY Motion Innovation Ltd under DIFC licence CL13423, the studio makes films in English, Arabic and German, with lip-sync in English and German, and delivers each concept in 16:9, 9:16 and 1:1.
Unlike AI tools that produce a whole clip from one prompt, the studio's process looks more like traditional filmmaking. Each shot is planned on a written shot sheet, covering blocking, lensing and lighting, and the client agrees it before any frame is made. Every production is directed by Stephan Weygand, the studio's CEO and Creative Director, who spent about a decade directing advertising campaigns across Europe before moving into generative production in Dubai.
Company at a glance
- Company: VSNRY Motion Innovation Ltd
- Based: Level 3, Innovation One, DIFC, Dubai
- DIFC licence: CL13423
- Founded: 2026
- CEO & Creative Director: Stephan Weygand
- Work: Commercials, brand films, music videos, real estate launch films, event teasers
- Languages: Films in English, Arabic & German · website in 8 languages
- Website: vsnry-motion.com
BusinessNews.ae spoke with Weygand about the briefs reaching a young studio in DIFC, how he answers brand-safety concerns, and what the next twelve months look like.
Founding and vision
Why base an AI cinematic studio at the DIFC Innovation Hub, and how is generative film changing commercial production in Dubai?
Weygand: “I spent about a decade directing advertising campaigns across Europe, and I saw generative video reach the point where it can carry a real commercial if a director controls every shot. Dubai was the natural base: brands here launch fast, and much of what they sell does not exist yet on launch day, a tower before it is built or an event before it opens. Generative film lets us show those things. What changes most is the planning: we agree a shot sheet with the client first, so the client sees the film take shape shot by shot instead of waiting for one big reveal.”
Local projects and clients
Which UAE brands have you worked with, or what kinds of briefs are reaching you in Dubai?
Weygand: “We are a new studio and we do not name clients. The briefs we talk about most are launch films for cars, real estate projects that are not built yet, event teasers made before the event exists, and fashion and beauty campaigns. For a real project we offer a short sample film at our cost, so a brand can judge the work on its own product.”
“Brands here launch fast, and much of what they sell does not exist yet on launch day. Generative film lets us show those things.”
— Stephan Weygand, CEO & Creative Director, VSNRY Motion
Recent work spotlight
Take us through one recent film. Where did AI do something that live action or standard VFX could not?
Weygand: “The films on our website are our own concept productions, made to show what we can do, not commissioned by the brands shown. One example is Canyon Run, a car film tracked from the air. A live action version would need a closed road, a helicopter crew and the right weather on the day. Here every shot was planned on the shot sheet first and then built and refined one by one.”
Client mindset in the UAE
Are local enterprise and luxury clients ready for AI-generated video, or are you still persuading marketing directors on quality and brand safety?
Weygand: “Interest is high, and the first questions are always about quality and brand safety. We answer with process: the shot sheet is agreed in writing, the client approves the look before production, and nothing is published without their sign off. Showing a sample on their own product does more than any presentation.”
“Showing a sample on their own product does more than any presentation.”
— Stephan Weygand
Looking ahead
What is next for VSNRY Motion in the region over the next 12 months?
Weygand: “Over the next twelve months we want our first commissioned films for brands in the UAE, more work for car, real estate and event clients, and a small core team in DIFC around the director.”
For Dubai's marketing teams, the test now is whether AI-generated films can move from studio showreels to commissioned campaigns. VSNRY Motion is betting on written shot sheets, client approval before production and free sample films to show that they can.
About VSNRY Motion
VSNRY Motion is an AI cinematic production studio at the DIFC Innovation Hub in Dubai. It makes commercials, brand films and music videos with generative video. The studio was founded in 2026, holds DIFC licence CL13423 and works in English, Arabic and German. Every film is directed shot by shot by Stephan Weygand, using a shot sheet agreed with the client before any frame is made. The studio's founders are Christian Freund, Founder, and Stephan Weygand, CEO and Creative Director.
Website: www.vsnry-motion.com
Editorial note: This is an independent editorial interview, published free of charge. VSNRY Motion did not pay for it. The answers have been lightly edited for style. The three film stills are AI-generated frames from the studio's own concept films and do not show real events, places or commissioned client work. The headshot was supplied by VSNRY Motion. All images are published with the company's permission.