UAE residents can now walk their way into a draw for a new car. Fitness rewards app fitze and JETOUR UAE, the SUV brand distributed in the country by Elite Group Holding, have launched JET. SET. WALK., a free challenge running alongside Dubai Fitness Challenge 2026.

Participants who complete 200,000 steps within the 20-day challenge period on the fitze app qualify for the final draw for a brand-new JETOUR T1. The challenge is live in the app now. According to fitze, participant activity and eligibility will be verified before the draw, and the winner will be announced through fitze's official channels.

That works out at an average of 10,000 steps a day. The companies say every walk to the shops, lap around the neighbourhood and active commute can count towards the target.

Why brands are backing Dubai's 30x30 month

Dubai Fitness Challenge, which this year runs from 31 October to 29 November, asks residents to commit to 30 minutes of activity a day for 30 days. The citywide initiative also draws commercial partners, which back free events, rewards and community activity around it.

For fitze, the campaign is part of a larger bet. The company says it is an App Partner of Dubai Fitness Challenge 2026 and is putting AED 1 million in rewards behind movement across the season, with JET. SET. WALK. among its flagship challenges. The UAE-born platform reports more than half a million downloads and a rewards network of more than 150 brands, and also runs corporate wellness programmes for organisations.

For JETOUR UAE, a car as the prize puts the T1 in front of people who have committed to moving every day. The brand's full SUV range is available in showrooms in Abu Dhabi, Deira, Al Quoz, Al Ain, Ajman and Fujairah, with Ras Al Khaimah listed as coming soon. Elite Group Holding, its exclusive UAE distributor, also has SOUEAST, Zenvo, The Elite Cars and ART Elite in its automotive portfolio.

“Walking is usually measured in steps. This time, it could end at a speedometer. JET. SET. WALK. gives people a target that feels significant and an extraordinary reason to complete it.”

— Sagar Vijaykumar, Head of Corporate Sales, fitze

Vijaykumar added that while the JETOUR T1 is the headline reward, “the wider impact comes from thousands of residents choosing to move every day and discovering how quickly those choices add up.”

From the app to the workplace

The partnership also extends beyond the phone screen. JETOUR UAE is an official tournament partner of the fitze 30x30 Corporate Sports Fest 2026, which will feature a Weekend Walkathon Powered by JETOUR, a dedicated T1 display and corporate participation, linking the digital challenge to activity on the ground.

“A great journey can start with something as simple as a walk. Through JET. SET. WALK., we want to give UAE residents another reason to get moving, connect with their communities and make activity part of everyday life. We are proud to partner with fitze, with a JETOUR T1 waiting at the finish line for one lucky participant.”

— Senior representative, JETOUR UAE

At a glance

  • Campaign: JET. SET. WALK.
  • Partners: fitze × JETOUR UAE (Elite Group Holding)
  • Grand prize: Brand-new JETOUR T1
  • Target: 200,000 steps in 20 days
  • Cost to enter: Free
  • Open to: All UAE residents
  • Linked to: Dubai Fitness Challenge 2026 (31 October – 29 November)
  • fitze rewards this season: AED 1 million
  • Where to join: fitze app

How to take part

  1. Download or open the fitze app (App Store, Google Play or AppGallery).
  2. Join the JET. SET. WALK. challenge in the app.
  3. Complete 200,000 steps within the 20-day challenge period.
  4. Meet the eligibility requirements published in the app to qualify for the final JETOUR T1 draw.

Terms and conditions apply. Full rules and eligibility are published in the fitze app.

Learn more