Armani Beauty has announced Saudi Arabian professional boxer Ziyad AlMaayouf as Giorgio Armani Middle East Fragrance Ambassador for I WILL Eau de Parfum, the brand’s newest men’s fragrance, according to Emirates Woman.
The appointment is the latest example of a global luxury brand aligning with Saudi athletic talent in the Middle East market. In this case, the brand is using a regional sports figure to front its fragrance campaign in the Gulf.
Emirates Woman reported that the role is tied to I WILL Eau de Parfum, which Armani Beauty describes as its newest men’s fragrance.
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