Abu Dhabi property developer Aldar partnered with The Business of Fashion for a London Fashion Week celebration in London, according to BoF.
The publication said the event brought together models Alton Mason and Adot Gak, along with designers Robert Wun, Edeline Lee, Saul Nash, Sinéad O’Dwyer and Patrick McDowell. BoF also said Alighieri founder Rosh Mahtani joined the celebration.
The collaboration places Aldar alongside a global fashion media brand during one of the sector’s best-known calendar moments, adding an international lifestyle dimension to the developer’s brand activity.
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